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Kelly Collyar is Vice President and General Manager of Sooner Sports Properties (SSP), the Norman-based team of Learfield and the multimedia rights partner for the University of Oklahoma Athletics. Under his leadership, SSP successfully renewed a 10-year multimedia rights partnership with Oklahoma Athletics in 2023, and merged all OU NIL operations into a single entity backed by Learfield. He earned a bachelor’s degree and two master’s degrees from OU in Human Relations and in Adult and Higher Education.